Intercultural Management

Today’s successful global manager has ideally an international mindset. In a multicultural business environment, we must consider more than national cultural differences, sensitivity, and national protocol. We must understand the key mechanisms of intercultural communication.

We train frequently the following variations – interactive virtual as well: Global Awareness, Global Business Skills, Global Leadership, High performing multi-cultural teams, Multi-cultural teambuilding, Expatriation Coaching, Doing business with France, Spain, Poland, Sweden, Norway, UK, Germany, USA, China, India, and other cultures. We also do international projects which focus on the human side of integration for a better and quicker cooperation.

Our model addresses three components that impact a global manager’s effectiveness when conducting international business: Corporate Culture, National Culture, and the Individual Perspective. These components overlap to form a cultural interface. Managing within this cultural interface requires global competencies. Our programmes develop cultural competent managers through the use of effective strategies to navigate the interplay between these three areas.


Cultural competent managers or teams

This results in:

  • Attain a deeper understanding of different national cultural values, behaviours and business practices.
  • Identify how cultural differences can enhance creativity, management effectiveness, and problem solving.
  • Enhance one’s ability to incorporate and to apply intercultural learning to specific situations, workplace norms across cultures, and team interaction

These workshops focus on:

  • Key mechanisms for effective intercultural communication (“5 golden rules”)
  • Perception and how it influences our view of the world
  • The danger and the power of stereotypes
  • The Cultural Orientation Model (COM) is introduced as a common team language to frame cultural differences. This is done in a very interactive and business-oriented way with many practical examples and critical incidents:
  • Exploring key business issues:
    • teaming across cultures
    • boss/subordinate relationships
    • conflict management
    • meetings and agendas
    • negotiating
    • managing and motivating
    • selling across borders


  • Very high interactivity
  • High amount of practical business examples
  • Video-clips and analyses
  • Role-plays and case stories
  • Using and solving of personal real-life case studies of the participants
  • Optional: use of a personal intercultural assessment tool, the Cultural Orientations Indicator (COI®).

Length of Course:

2 days